Loora

A conversation tutor in your pocket

Loora was founded in 2020 by Roy Mor and Yonatan Levin, according to Calcalist. The company's offices are in Tel Aviv. Mor is the CEO and Levin leads the technology. The company develops an app for practicing spoken English with an AI tutor. Unlike a multiple-choice exercise, the user speaks and the system replies and corrects. The official guide describes its audience as adult learners, beginners and advanced, who want to improve their speaking. The company also stresses its use for practicing without the pressure of talking to another person.

What happens during the conversation

According to the product guide, getting started includes a short conversation that assesses the user's level of English. After that, the user can choose an open conversation, role play, or reading a text and talking about it. While the user speaks, words that need correcting are marked. An underline marks grammar feedback, and highlighting marks pronunciation feedback. The user can open the explanation for each word or see all the corrections together. At the end, one main point for improvement is given. So the AI both runs the conversation and analyzes what the learner said. The conversation guide says you can open the feedback by tapping the marked word and go back from it to the conversation. This way the correction is tied to an example the learner actually said during practice.

Ongoing adjustment to the learner

In a conversation lesson, the user can choose a topic or get a suggestion from the system. Practice is not limited to a fixed list of topics, and the feedback is tied to the answers that were actually spoken. The company's September 2026 announcement describes a collection of learning interactions used to understand learner persistence and improve the adjustment. According to the company, it makes it possible to tell apart a general conversation with a model from a process whose goal is learning a language. This is the vendor's explanation of how it develops its product. The user guide itself gives a concrete way to see the adjustment: an initial conversation, marking of mistakes, and summary feedback.

Funding through September 2026

In February 2024 Loora announced a $12 million Series A led by QP Ventures, with Hearst Ventures and existing investors taking part. On 16 September 2026 it announced a $22 million Series B led by Union Tech Ventures, with vgames, Emerge, Hearst Ventures and QP Ventures. The official announcement gave a total of $43.25 million raised. CTech reported a plan to expand the team at the Tel Aviv offices. Expanding the team is a plan published at the time of the funding round, not a headcount already reached.

A personal product and subscriptions for organizations

In its September 2026 announcement Loora said it had reached 15 million learners and more than 100 corporations, governments and universities using its business product. According to CTech, organizations pay in bulk for subscriptions for employees or students. The company also described annual recurring revenue in the tens of millions of dollars. These are the company's figures at the time of the announcement, not independent research on improvement in English. Loora remains a private company, and the product focuses on speaking, corrections and adjusting the conversation to the user's needs, with both personal and business use.