Seebo

From the Internet of Things to industrial AI

Seebo was founded in Tel Aviv in 2012 by the brothers Lior and Liran Akavia. In its early years it did not work on AI: in 2016, when it raised $8.5 million, Globes described it as a company that provides tools for developing and manufacturing smart, connected products. According to Calcalist, the company started with tools for connected consumer products, and later moved to industry, to factories that want to understand their production lines.

The product: looking for the cause of waste inside the process

The product Seebo developed was called process-based AI. In a food or chemicals plant, a production line can run without a single breakdown and still turn out defective product, waste raw materials or use more energy than needed. The cause is usually hidden in a combination of variables, such as temperature, pressure, raw material and speed, rather than in a fault in a single machine. The system learns from the line's historical production data which combination of conditions came before a loss, and shows the plant team the factors worth changing. According to SiliconANGLE, the goal is to predict production losses and prevent them.

Customers and funding

In July 2020 the company raised $9 million in a Series B round led by Ofek Ventures, bringing total funding to $31 million. Calcalist listed its customers as including Nestlé, Barilla, PepsiCo, Mondelez, Tnuva and ICL. In March 2021 the company reported a $24 million round and 400% growth in 2020, a figure the company itself provided. By the time of the acquisition it had raised about $53 million.

The acquisition by Augury

In May 2022 Augury, the Israeli AI company for machine health monitoring, signed a definitive agreement to acquire Seebo for cash and stock. The amount was not officially published: Globes estimated it at about $140 million, and Calcalist reported a deal worth between $100 million and $200 million. Seebo's 85 employees joined Augury's roughly 320, and the Akavia brothers joined the acquiring company's management. According to a PwC partner who advised on the merger process, it was Augury's largest acquisition up to then, and the main challenge was to retain a group of 80 to 90 key people on whom the deal's value rested.

Why the two companies complemented each other

Augury listens to machines with sensors and predicts when they will break down. Seebo dealt with a different question: why a healthy line produces a bad result. Combining the two created a picture of the health of production as a whole, both the equipment and the process. It is also a case of a company that changed fields midway: the acquisition came after the move to industrial AI, not because of the product the company was founded around.

As of 30 September 2026, Augury presents its process optimization product on its website under the name Process Health, and notes that this is the product previously called Seebo. The business is part of Augury's offering; the company's historical name no longer refers to an independent vendor.