WSC Sports

The problem: editing highlights takes a human team in real time

WSC Sports, founded in 2013, offers an automatic answer to a problem that has always troubled sports broadcasters: putting together highlight clips has traditionally required a team of editors who watch the game in real time and manually pick which moments deserve to be included. The WSC Sports system, based on computer vision and machine learning, identifies key moments during the broadcast itself and assembles ready-made clips from them within minutes of the end of the event, including personalization for each viewer. Pixellot, also founded in 2013, works in a neighboring field: using AI and fixed or mobile cameras, it produces broadcasts of games that otherwise would not be broadcast at all.

Two main funding rounds: 2019 and 2022

According to the company's own announcements, WSC Sports raised $23 million in a Series C round in 2019 (led by O.G. Tech Ventures, with NTT DOCOMO Ventures and others), which brought its total funding to $39 million. It then raised another $100 million in a Series D round in February 2022, led by ION Crossover Partners (ICP), with participation from existing investors Intel Capital, O.G. Tech and Dan Gilbert's Detroit Venture Partners.

In the Series D announcement, the company's CEO and co-founder, Daniel Shichman, said the funds would be used to expand into more countries, sports and platforms, including OTT, NFTs and sports betting, and to hire more than 150 additional employees that year, in Israel and at the regional offices in New York, Sydney and London.

Customer base and the technology's impact

According to the company, by 2021 WSC Sports had already passed the mark of 200 global customers, and about 3.4 million highlight clips were created on its system in that year alone, which the company describes as more than nine years' worth of video viewing time. Today, according to the company's reports, its more than 650 customers include organizations such as the NBA, the NHL, FIBA, MLS, DAZN, Tencent, Cricket Australia, World Rugby and TelevisaUnivision.

The Spanish football league La Liga reported an increase of more than 70% in sessions per user, and annual growth of more than 30%, after adopting the technology. This is evidence of what fast highlight content means as a business for broadcasters and leagues, not only for the fan's viewing experience.

In July 2026 Calcalist reported that the company had begun hearings ahead of laying off about 70 employees, most of them in Israel, about 10% of its workforce. The company said this was an efficiency move in response to changes in the global economic environment, not aimed at any particular product or department. This is a report on a plan for cuts and on the start of the process, not confirmation that all the layoffs have been completed.