Greeneye Technology

The founders and the problem in the field

Greeneye Technology was founded in 2017 by Nadav Bocher, Itzhak Khait and Alon Klein Orbach. According to Calcalist, the company operates from Tel Aviv. Its product is meant for treating weeds in fields, instead of spraying herbicide evenly over the whole area. The company presents a system that is added to an existing sprayer and makes the spraying decision local. The work combines detection software with physical equipment that carries out the spraying decision.

What the camera detects and what the sprayer does

According to the official website, cameras see the field as the equipment moves. Computer vision models tell weeds apart from the crop and trigger spraying where a weed was detected. The company also presents detection on bare soil before planting or after harvest, and detection of weeds among green plants. Telling the wanted plant apart from the weed is the main computational task. The system is also meant to identify weed types, so the information can be used to understand the state of the field and to plan the treatment program, alongside the spraying itself during work.

Existing equipment and spraying on separate lines

The technology page describes a modular design that fits existing sprayers. The company presents a dual spraying system: one line sprays a contact herbicide on the weed only, and another line can spread a residual herbicide over the whole area. According to the website, detection and spraying do not need a network connection. Alongside the local operation, the cameras collect images for scan reports, and the farmer can review the information collected from the field to adapt the herbicide program to their conditions.

Funding meant to expand the business

On 17 April 2024, a $20 million raise led by Deep Insight was announced. Calcalist reported that it brought total funding to $45 million. The investors included, among others, JVP, Syngenta Group Ventures and Orbia Ventures, as well as Eyal Waldman. According to the funding announcement covered by CTech, the money was meant to expand the company's operations in the United States and to expand its analysis capabilities and its use on additional crops.

Saving chemicals, and the limits of the claim

The website presents savings in spraying chemicals as a goal and an outcome of use, and the technology page notes that the return on investment depends on the size of the farm and on the herbicide program. These conditions matter more than presenting a single savings rate as a promise for every field. The product treats weeds through more precise spraying, and it does not necessarily end the use of pesticides. The dual system also allows even spraying of one chemical alongside spot spraying of another.