ImagenAI

Waiting months for the wedding photos

Imagen was founded in July 2020 in Tel Aviv by Yotam Gil, the CEO, Ron Oren and Yoav Hai. According to TechCrunch, the idea came from Hai's long wait for his wedding photos. In conversations with photographers, the founders realized that digital photography had greatly increased the number of photos, but the work after the shoot remained manual and repetitive. The company estimates it at almost two hours for every hour of shooting. Because every photographer has their own style, generic tools could not do the work for them. At first the company operated without outside capital, and in September 2021 it raised a seed round.

What the model learns, and what it does not do

The system builds a personal profile for each photographer from work they have already edited, usually in a Lightroom catalog. From that work it learns to predict dozens of editing parameters, such as exposure, color and contrast. According to sponsored content from the company published on PetaPixel, the full profile analyzes about 3,000 photos, and there is also a shorter version for a quick start. It is important to distinguish this from generative image models: the system does not create a new image, but decides how to edit a photo that has already been taken, the way the photographer would edit it. This is also the difference from Google's Imagen, a model that generates images from text and only has a similar name.

Funding and profitability

In December 2022 the company announced a $30 million investment led by Summit Partners, with participation from NFX, which had already invested in it before. According to CTech, total funding reached $34 million, and the company then had about 50 employees. The company said it is profitable and edits more than 150 million photos a year. Two different descriptions of its customer base were given in the same week: Globes wrote about thousands of photographers, and TechCrunch quoted the CEO speaking of tens of thousands of customers. The claim that the tool saves up to 90 percent of editing time is also the company's.

From choosing photos to editing video

According to sponsored content from the company from 2025, automatic photo selection (culling) was added to the software: the system picks the best shots out of thousands based on quality, composition and focus, and marks them in the catalog. Alongside the personal profiles, a store opened with profiles built by well-known photographers. In July 2025 the company launched a public beta for video, with automatic frame-by-frame color correction built into Adobe Premiere. According to PetaPixel, the CEO said at the time that the company had helped 100,000 photographers. This, too, is a figure the company supplied.

Its place on the company map

As of September 2026, ImagenAI is a private company, and no report of an acquisition or an IPO was found. It belongs to a small group of Israeli companies in media and creative work, but stands on a somewhat different side of it. It does not generate content; it speeds up professionals' work on content they created themselves, in their own style. Note the name: in AI news, the name Imagen usually refers to Google's image model, which is why this entry is called ImagenAI, like the company's domain.