SeeTree

The single tree as the unit of measurement

SeeTree was founded in 2017 and is headquartered in Tel Aviv, according to the company's website. The founders are Israel Talpaz, who serves as CEO, Barak Hachamov and Guy Morgenstern. According to TechCrunch, Talpaz previously worked in the intelligence services, Hachamov had founded a personalized news startup, and Morgenstern came from managing R&D in image processing. The starting point was a claim by Talpaz: drone-based precision agriculture had not lived up to its promise in perennial crops such as fruit trees. Orchard growers made big decisions based on intuition and spot checks by eye, and the company set out to replace them with consistent data on every single tree.

How it works

The system collects high-resolution images from drones and multispectral sensors, along with samples of trees and soil, and analyzes all of it with machine learning algorithms. The result is a map in which every tree has a location, a health score, a growth rate and measurements. According to TechCrunch, a grower can use the data to decide which weak trees to replace, plan selective harvesting by fruit size, and check whether spending on irrigation and fertilizer pays off. On the company's website today, the main product is a pre-season yield forecast at the level of the plot, the farm and the whole company, and the data sources also include weekly satellite images and weather data.

Funding and scale

In January 2019 the company raised an $11.5 million Series A round led by Hanaco Ventures, bringing total funding at the time to $15 million. In December 2020 it announced a $30 million Series B round led by IFC, the private-sector arm of the World Bank Group, with participation from orange juice producer Citrosuco, Orbia's venture capital fund and Japanese tractor maker Kubota. In January 2024 it raised a $17.5 million Series C round led by HSBC Asset Management and the European Bank for Reconstruction and Development (EBRD), and according to AgFunderNews total funding then passed $60 million. In its 2020 announcement the company reported 120 employees, operations in Brazil, the United States, Chile and South Africa, and monitoring of more than 50 million trees. These are figures the company provided itself. Today, too, the scale of operations is presented in two different ways on the company's website: the home page shows more than a billion trees analyzed, and the About page shows more than 500 million.

From citrus to sugarcane

The company started with citrus orchards, and with its 2020 round it announced that it was expanding to almonds, olives and hazelnuts. In July 2026 it announced a partnership with Human Ventures, an Indian agricultural finance company, to bring its yield forecasts to India's sugarcane sector. According to the announcement, SeeTree provides the technology and the analysis, and the Indian partner brings them to growers, mills and lenders. A central idea of the partnership is that independent yield data can also be used to assess borrowers and to lower the cost of agricultural credit. The announcement also gave a forecast accuracy of 95 to 99 percent at the company level, but this is a figure the company itself provided, not an external test. The venture began with pilots, and Israel's economic mission in India helped set it up.

What is known and what is not

As of September 2026, SeeTree is a private, active company, and the partnership announcement of July 2026 is the latest documented activity found. No report of an acquisition or an IPO was found. Most of the numbers published about it, from the number of trees to the accuracy rates, come from the company's own announcements. So they should be read as figures the company provided, not as a controlled measurement. On the map of Israeli companies, SeeTree illustrates a recurring direction in precision agriculture: computer vision that turns aerial imagery into decisions at a precise, local level, as Prospera did in field crops and greenhouses.