Anyword

From Keywee to Anyword

Anyword's roots are in the company Keywee, founded in 2013; the Anyword product was launched in 2021. That is how CTech described the history in an interview with the CEO in February 2023. The founders are Yaniv Makover and Adam Habari. The headquarters is in New York, and the company has an office in Tel Aviv. The interview described most of the team as working in Israel. The distinction between founding and launch matters for understanding the company: 2013 is the year of the parent company, while 2021 is the year the product appeared under the name Anyword, focused on generating and evaluating marketing content.

Writing and prediction in the same process

According to Makover, the models do not just generate text. They also estimate which wording will suit the audience and the goal better. The user can get versions of a message and compare their predicted performance before publishing. The current product shows uses for ads, web pages, product content and blog articles. The company brings brand information and performance data into the creation process. In other words, the raw material includes both the message the marketer wants to convey and the organization's knowledge about wording that has already been published and tested.

Content data inside the work tools

Anyword's website shows content analysis across channels, an editor with prediction scores, brand voice settings and personalization of website messages. The company also offers a software interface (API) that lets other products and agents add generation and prediction. The stated goal is to bring experiment data and brand context into the instructions the system receives. For enterprise teams, permission management and a private model environment are offered. That way the evaluation layer can be integrated into the organization's work tools, alongside direct use of the company's editor. The company's website also offers drawing insights from existing content data before writing the next text. The marketer can compare versions in the editor and choose which one to send for publication.

Customers and funding

On 18 November 2021 Anyword announced a $21 million funding round led by Innovation Endeavors. According to CTech, total funding then passed $30 million. The February 2023 interview said the company had raised more than $33 million. The customers named in the 2021 article included Ted Baker, PetCareRx and Condé Nast; the 2023 interview listed Outbrain, AliExpress, Sisense and Greenhouse. These lists refer to the dates they were published. The 2021 article describes thousands of customers using the product. The 2023 interview said the company employed 65 people, 45 of them in Israel, alongside its operations in New York.

The message is still set by the marketer

In the interview with CTech, Makover said the writer or marketer still needs to define the message they want to convey. He described AI as a tool that makes expression easier, not as an independent source of the content's purpose. On the company's website, the performance scores are presented as predictions by audience, goal and channel. The improvement figures shown there are the vendor's claims about its own system. The company continues to present an active product as a private company, with content generation and prediction; the funding and customer figures refer to the dates of the reports.