Justt

From chargeback to dispute

Justt was founded in 2020 in Tel Aviv by Ofir Tahor and Roenen Ben-Ami, according to the company's official details. Tahor serves as CEO and Ben-Ami as chief risk officer. According to CTech, Tahor previously founded Shopial, which was sold to Magento, and Ben-Ami built risk and chargeback teams at Simplex. The company works on the merchant's side: when a card payment is disputed, it helps collect the material and prepare the response. A chargeback can come from a mistake, a disagreement about a service, or an attempt to get a refund for a valid transaction.

Evidence tailored to the case

According to the product description, the system collects information from payment providers, from the business and from other sources. It enriches the material and produces a document of evidence and arguments tailored to the case. The material varies by industry: shipping and return data in e-commerce, payment history and subscription usage, or cancellation policy in travel services. The engine uses machine learning and tests of different versions to improve how the response is presented. The company describes dynamic arguments, rather than relying on fixed wording for all customers and all chargeback reasons.

A dashboard and choosing what to do

The platform gathers chargebacks from different payment providers in one shared interface. Along with preparing disputes, Justt shows a prediction of whether each case is worth it financially. The recommendation whether to fight the chargeback or accept it takes into account, according to the company, the chance of winning, the fees and the value of the transaction. An alerts product uses Ethoca and Verifi to issue a refund early, before the dispute moves forward. These are different processes: preparing evidence for a dispute that has already been opened, deciding whether to handle it, and preventing it with a refund. Management reports show trends and results to the business's team. The system lets the team see chargeback reasons and handling results through the connected payment providers, instead of checking each provider separately.

Customers and connecting to business data

The company names customers such as HoneyBook, Omio, OYO and Marley Spoon. The connection to the business's data is made through files or an API, along with connections to payment providers such as Stripe, Adyen, PayPal and Nuvei. The service details list payment based on success in recovering the money. The company also describes a team of chargeback experts who keep the knowledge up to date with the card networks' rules. The company's knowledge base also mentions receiving shipping information from third parties. Usage history and activity logs are used, for example, to prepare evidence for subscriptions and online games. The differences between industries affect what kinds of material are collected and the argument that is written.

Fundraising alongside cutbacks

On 19 December 2024 CTech reported a $30 million Series C led by Zeev Ventures, with Oak HC/FT and F2. Total funding reached about $100 million. Along with the round, the article reported that the valuation had dropped compared with the previous round, and that headcount had fallen from about 200 at its peak to about 100. The CEO described a change meant to bring the company to profitability and cash generation. The forecast of profitability in 2027 was a goal the company presented at the time, not a result already achieved. The company continues to present an active product as a private company.